Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
by Kevin Keller,Vanitha Swaminathan
ISBN 13: 9781292314969
Format: Paperback (624 pages) Publisher: Pearson Published: 15 Aug 2019
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Marketing Management, Global Edition
by Philip Kotler,Kevin Keller,Alexander Chernev
ISBN 13: 9781292404813
Format: International Edition (608 pages) Publisher: Pearson Published: 17 Nov 2021